The Colors of Marketing


The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?

You probably never paid attention to your color scheme. In fact you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary colors do make a difference. Black, red, yellow, blue all have a certain aspect that resonates with your customers.

Colors evoke certain emotions, feelings, and tones that influences your audience physiology. Let’s look at some of them most popular colors that are used in marketing.

The Psychological Impact of Colors

Yellow – Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.

Orange – Friendship, cheerful, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.

Red – Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.

Purple – Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect, fantasy, royalty, and success.

Dark Blue – Trust, Trustworthiness, strength, order, loyalty, sincerity, authority, communication, confidence, peace, integrity, control, responsibility, success, tranquility, masculinity, water, serenity, coldness, productivity, and security.

Light Blue – Spirituality, thoughtfulness, contentedness, control, help, determination, self-sufficiency, modernity, goals, awareness, purpose, accessibility, and ambition.

Green – Peacefulness, growth, health, balance, restoration, equilibrium, positivity, nature, generosity, clarity, prosperity, good judgement, safety, stability, health, tranquility, money, relaxation, wealth, and fertility.

Gray – Balance, neutrality, and tranquility.

Pink – Love, tranquil, respect, warmth, femininity, intuition, care, assertiveness, sensitivity, nurture, and possibilities.

Brown – Friendliness, the earth, the outdoors, longevity, and conservatism.

Tan/Beige – Friendly and flexible.

Turquoise – Spirituality, healing, protection, and sophistication.

Silver – Glamor, Technology, gracefulness, and sleekness.

Gold – Wealth, prosperity, value, and tradition.

Black – Protection, drama, class, and formality

White – Goodness, innocence, purity, freshness, ease, and cleanliness.

Invoke Responses with Colors

Study this guide and use it with your next campaigns. Change up your Facebook Fan Pages to reflect the image of your brand.

There you have it the colors of marketing. Now you know the impact your campaigns will have on your audience. See how you can incorporate this into your next campaigns. Or how you can and to your branding with different looks to convey a different message.

Charles Fitzgerald Butler, is an author, entrepreneur, and expert in internet marketing. Charles has a passion for helping people start and run successful home businesses. You can partner with Charles and start building multiple income streams from your home. Charles’ goal is to help all who partner with him achieve cash flow and profits from their business.