Relationship between Packaging and Sales
Packaging is all about how the product is presented to the consumer. It entails the physical appearance that will make the consumer select it and leave the other products. If the package that holds the product becomes appealing enough, the customer might end up purchasing it even though it was not it their budget. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The message the package portrays is the end game. For all those who can read, the message should be clear and legible. It is not a must that you use writings, you can as well use logos and symbols that are not difficult to interpret. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. Other than the instructions on how to use the product, the message must also clearly state who it is meant for and the company that produces it.
Another detail that should be carefully designed and planned on s the color of the package. The whole concept of packaging is greatly influenced by the choice of color used. Each color will have its own charm. Each color has its own message that the consumer will recognize. Things like the ingredients, the logo design, the contacts and addresses, and instructions will all have a set of colors used. For instance, children’s commodities have different colors from food and other cleaning products.
Another important detail during packaging is the shape of the package. The way the package is shaped might give you a rough idea of what the product will be. The package might host a toy plane, round ball, curvy bottle, toothbrush, etc. Also other package shapes might seem to be gender sensitive. This technique makes the targeted gender buy more just because the product is specifically made an packed for them. A package that has provisions for holders is much more convenient than that which has none.
Take into account the extent at which you are to apply the above guidelines; do not overdo. A complicated design will be expensive to apply, and in the end you might end up losing your customers. Thus, just keep everything simple. Complicated packages are difficult to recall whereas simple packages will be easily remembered.
Finally, make sure your package does not pollute the environment. These days, most manufacturers are turning to sustainable packaging. You may opt to come up with a package that will still be useful after the product has been used. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Design your package to be secure.
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