When I first started my makeup artistry business I knew that one of the first things I needed to do was build my following on social media sites like Instagram. One of the best ways to build your following is to get viral on Instagram but I soon found that this was much easier said than done.
When I first started my account I used lots of hashtags and interacted with other pages on a daily basis. This helped me build a small but loyal following in the beginning but once Instagram changed their algorithm I saw my engagement slow down drastically. Where I was gaining new views and likes by the hundreds on a daily basis, I know was getting less than half of what I previously got before.Read More »
In a very competitive world businesses owners all understand that they have to come up with effective ways of marketing themselves and their businesses to the market they want to reach. You want to make a lasting impression in the market – you want potential clients to never forget who you are and what you do.
One way of getting attention is to hand out promotional clothing.By doing this you are hoping to remind them of who you are and what you do every time they look at, touch or wear whatever piece of clothing it is you gave them.
While most companies’ budgets may prevent them from handing out expensive items, it is still possible to come up with pieces that are not too expensive but will make an impression. One item that is very often popular is a piece of clothing that sports enthusiasts and their friends will appreciate.
Most societies enjoy sports, even if they don’t partake – they still follow it on television, the press or in social talk. Therefore promotional clothing is a popular handout. The recipient appreciates it and the company that distributes the items know that their name has reached a certain target market. A win-win situation.
People everywhere like the idea of being given something, something they do not have to pay for. And if you are clever in terms of your marketing strategies, you will hand them something not only for free, but something that they will remember you by. If, for example, you hand tennis enthusiasts, or golfers, or rugby players an item that they find useful and use often, they will be reminded of your company.
That is why it is important that whatever you hand out in terms of promotional clothing carries your emblem or logo and contact details. If your business sells clothing for sports enthusiasts, for example, and you want to target specific sports groups and clubs, you want to know that they will come to you once they need that specific clothing.
But there is nothing wrong being from an unrelated industry handing out clothing or equipment to sports clubs – you only want to get your message across which is for clients to remember who you are. It is just that so many people are sports enthusiasts that it is one of the effective ways of making an impact.
Of course you can hand out clothing to private clubs, schools, community centres, universities and any other organisation that you want to target with your promotional clothing.When you plan to hand out promotional items it is important take certain considerations into account.
Of course budget is paramount. Never spend too much on the clothing you hand out. You are hoping to recover any money you spend this way by getting people to deal with your company. Also, make sure you hand out something that will last, especially if it is clothing.
Whether it is a T-shirt, which is a popular item for this purpose, or baseball cap, a hat, a light sweater, shorts or any other piece, you want it to last and the recipient to see your logo for a long time to come. Very often handing out children’s tops is an effective way of getting people to remember you. Or a nice scarf or soft gloves. The possibilities are almost endless.
Promotional clothing should also have a logo carrying the name of your business and all contact details – such as telephone or mobile numbers and email addresses clearly visible – so that once they need your services they will know how to get in touch.
Once you decide to use this way of advertising your services or products, you also want to make sure you can have items produced as reasonably as possible. Get in touch with a company that is known for producing these items on a large scale.
That way you will know that someone with experience and knowledge in terms of producing promotional clothing is paying attention to your needs. You want to distribute a good, reasonable, effective item. Let a professional company help you to design and produce what you want.
Foul language, aggressive sales people, dismissive behavior, men talking over women, cyber-bullys, and a world short on patience and respect for the other guy has replaced manners and decency; online and off.
Anyone reading this newsletter does not fall into the category of intentionally bad mannered or disrespectful but if you are missing some of the rules of the game of marketing, you might be seen that way. Marketing today is a game of relationship building vs. ABC, always be selling.
You are welcome to join me in a wee rant if you have experienced any of the following.
You subscribe for something, the thank you email is personalized, the voice of the sender is engaging. You are invited to “Hit reply and let me know X, Y, Z and I’ll get back to you. I read all of these emails.” You do, and you write a little note with a question or a comment, excited that you get to engage with this new to you brand. After all, so much of our communication with brands is one way. But you never hear back, not even another autoresponder email is generated.
You meet someone at a networking event where it is customary to share business cards. You are not interested in most of the businesses represented and don’t know enough about the majority of the people in the card exchange to know whether they need what you have. Rather than appear rude, you accept cards and give away yours. By the time you get home your inbox is littered with unsolicited “Welcome to my list/ezine/newsletter” notifications. Don’t know about you but this makes me crazy! And it is illegal. Most people already know this but still think it’s okay to do. I was recently at an event where the host addressed this issue with the audience but sure as the sun will shine, I was put on a couple of lists.
Why comply? If your hosting receives enough spam complaints about you they will shut you down. Not to mention it paints you as someone who is either a jerk or not an ethical marketer.
Along these lines is sending email out without an unsubscribe link at the bottom. How frustrating is it when we have to head over to a site we don’t want to be on, login with credentials we don’t remember, and then find a way to “manage our subscription.” Make it easy for people to opt-out. Why would you want someone to stick around when they don’t want to? If you don’t yet have a email service provider yet-and you are never too small to start and there are some free services that are robust and will get you started.
Until you bring on an automation tool include a simple sentence at the end of the email that says “If you no longer wish to hear from us, hit reply and put Unsubscribe in the subject line.” If they do that then take them off your list. The law says you have 30 days to comply but why torture the person for that long?
You connect with someone on LinkedIn and one of two things happens. You send a note along with your confirmation asking what had them reach out, “how did our paths cross”, like that and you hear nothing back. Or, you connect and get an auto-responder welcome followed not long after by a pitch for some program or their services. People please, we live in the age of connection marketing not push your shizzle at everyone and hope someone says Yes.
What bothers you in the new world of marketing online and off? Let’s take a stand for respect, listening, and connection. All of those things fall under an old fashioned idea-manners. Manners may seem old fashioned but when you want to build lasting relationships they are as important now as ever.
Gregory Anne Cox is a free spirited entrepreneur who offers marketing in a fashion without using tired and boring content but a new fresh approach getting away from “Squishy Language” From becoming a freelance writer in NYC, to opening her own restaurant in San Diego, she is also a world renown author. Her most recent publications are “Everything is Food Journal” & “Your Genes Do Not Determine The Size of Your Jeans”. Gregory now specializes in Online copy assessment, Done-For-You and Speaker and Engagement Services.
We’re at that time of year again where we’re in a swirl of activities around the holidays, but every business leader understands that this is the time he or she should be looking to ensure next year’s success. Marketing is an essential aspect of any group or organization, and in the digital era, it’s critical that you provide your team is focusing on the following as we soon speed into 2018.
Customers do not want to be sold. No one likes being sold. The best marketers know that the way to “sell” is to connect first emotionally and consumers will then work to rationalize their decision to buy. The public is used to being told a story since the beginning of human existence, and storytelling in the digital age is no different in wanting to elicit an emotional connection. However, in today’s world, businesses are relying on data to inform them as to what resonates with consumers and what is falling flat. Your company or organization can create short video ads on platforms like Facebook that tell a story, deliver value and peak interest.
Original Media Series
Communicating with consumers now is about entertainment. People are pulled in thousands of directions, and everyone is vying for their attention. So, one of the best things you can do is to develop a series and keep them coming back from one part of the story to the next. If you’re looking to create an original and entertaining media series, consider various platforms since your audience will be found in different media. You can think of podcasts and social media channels, and you should also think about creating content that is delivered in multiple ways, such as text, audio, and video. Once you decide the strategies, you will be using, create custom content, and get creative. You can even develop a fictional series with characters that help convey your work in a fun and engaging way. One of the reasons to do a fictional original media series is that it can remain relevant even for an extended period after publication.
Personalized Website Experiences
The power of data, AI and algorithms mean that consumers are used to a more personalized and interactive experience. When consumers enter into your website or digital storefront, it’s all about the experience. Your site has to reflect who you are, but it also has to ensure that they have a fantastic experience. It is now essential for your business to greet your customers and audience in a unique and in as much of a personal way as possible. You can achieve this by having live contact and information forms, members-only sections to your site or even ways for customers to experience your products or services.
Third Party Entry Points
Businesses have started to offer value-add and their products on platforms that are not associated with their companies. Partnerships between companies that have a natural alignment are serving as platforms to leverage and amplify marketing opportunities. For instance, when a consumer purchases a product or service, they may receive a call to action about a partner. Or a partner will provide a bundle of information of another company free on their site or a discount for another company’s products or services. Both businesses have an opportunity in this way to broaden their reach and expand their audience base.
One-Click Payment Options
Customers are seeking to have the most fluid experience possible with websites they visit. Therefore, businesses, particularly with more expensive products and services, are creating experiences that invite consumers to join a membership program. For instance, input all of their information–including credit cards–and then have the opportunity to purchase what they want and when they want it with a single click of the button. One click financing integration is not only beneficial for the customer, but also for the business it will lower the incidences of fraud and charge-backs.
The year is nearly at the end, and some folks are wondering how to add additional value for their leveraged sales. In many cases its simple, as promoting and explaining the unique value point of each one. Other times it can be difficult, especially in a saturated market place. However, this doesn’t have to be the case. There are five different tips to help you foster more value, gain more business and keep your audience happy with your efforts. All of these tips will not cost you a dime to spend, but it will cost you time to develop and synchronize with your marketing efforts.
5 Tips to boost your leveraged sales
Now, when you’re looking at your leveraged sales products or services, consider the pros and cons from a prospect’s point of view. What is the biggest turn off for you as a prospect? Is the value of the item questionable? If not, and you would continue to move forward with the product. Maybe it’s time to re promote your offering. Here are the five tips to help you gain more momentum.
· Bundle your items
· Discounts with coupon
· Giveaway (but it should give you something in return)
· Offer free updates on the item
· Add a related product to the mix
Some leveraged sales items can benefit from bundling them together. A good example are eBooks, bundle between two and three together for one low price and market it. This can help increase attention and grab those who are seeking a good deal. If you cannot afford to do so, but you can offer a discount for a limited time. This can turn cold prospects into hot sales in a moment’s notice. This is an effective way if you promote it for a month ahead of time. Now for the giveaway, but link it to your sign-up form for your emails. This way you can collect viable leads for your business, while providing extreme value for your subscribers. Offer free updates for the product, providing the product is a guide or other content form. This can help you keep and attract new prospects. If you have a store, you can offer a related product to the mix that may seduce your prospect to grab more of your goodies.
Each of these tips can be effective, as long as your time and effort go into promoting and showing the value of your leveraged sales. These can relate to mentoring services or other services that you may offer and not just for products either.
The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?
You probably never paid attention to your color scheme. In fact you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary colors do make a difference. Black, red, yellow, blue all have a certain aspect that resonates with your customers.
Colors evoke certain emotions, feelings, and tones that influences your audience physiology. Let’s look at some of them most popular colors that are used in marketing.
The Psychological Impact of Colors
Yellow – Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.
Orange – Friendship, cheerful, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.
Red – Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.
Purple – Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect, fantasy, royalty, and success.
Dark Blue – Trust, Trustworthiness, strength, order, loyalty, sincerity, authority, communication, confidence, peace, integrity, control, responsibility, success, tranquility, masculinity, water, serenity, coldness, productivity, and security.
Light Blue – Spirituality, thoughtfulness, contentedness, control, help, determination, self-sufficiency, modernity, goals, awareness, purpose, accessibility, and ambition.
Green – Peacefulness, growth, health, balance, restoration, equilibrium, positivity, nature, generosity, clarity, prosperity, good judgement, safety, stability, health, tranquility, money, relaxation, wealth, and fertility.
Gray – Balance, neutrality, and tranquility.
Pink – Love, tranquil, respect, warmth, femininity, intuition, care, assertiveness, sensitivity, nurture, and possibilities.
Brown – Friendliness, the earth, the outdoors, longevity, and conservatism.
Tan/Beige – Friendly and flexible.
Turquoise – Spirituality, healing, protection, and sophistication.
Silver – Glamor, Technology, gracefulness, and sleekness.
Gold – Wealth, prosperity, value, and tradition.
Black – Protection, drama, class, and formality
White – Goodness, innocence, purity, freshness, ease, and cleanliness.
Invoke Responses with Colors
Study this guide and use it with your next campaigns. Change up your Facebook Fan Pages to reflect the image of your brand.
There you have it the colors of marketing. Now you know the impact your campaigns will have on your audience. See how you can incorporate this into your next campaigns. Or how you can and to your branding with different looks to convey a different message.
Charles Fitzgerald Butler, is an author, entrepreneur, and expert in internet marketing. Charles has a passion for helping people start and run successful home businesses. You can partner with Charles and start building multiple income streams from your home. Charles’ goal is to help all who partner with him achieve cash flow and profits from their business.
Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.
From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:
You’re Overworked and Exhausted
You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.
You Use the Same Marketing Message With All of Your Leads
This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.
You Do Too Much Repetitive Marketing Tasks
If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.
You’re Using Too Many Tools That Don’t Work Together
Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.
Too Few Leads Are Converting
Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.
If any of the above points sound familiar, consider using automated marketing and CRM software for your inbound marketing. It allows you to work on your business rather than in it. For more information on this, please contact us.
Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.
The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.
Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.
Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.
Business market (B2B) vs. Consumer marketing (B2C)
B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.
Keys to success in Business markets are:
1) Value creation & Customer satisfaction
Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.
2) Social media marketing
Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.
3) Mobile marketing
Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.
Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).
4) Multimedia Content Marketing
Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.
5) Effective Personal selling & Executive Branding
Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.
Videos are one of the most important marketing tools that you can use for your business, and informative compelling voice overs are one of the most important tools for your videos.
Videos are everywhere you go and because of the latest technology, you can watch them on the go as well. This is huge for any business that wants to keep their customers informed and to keep them coming back. Not to mention attracting new customers.
All these videos have one thing in common a voice over. Every time you turn on your tv or your laptop or mobile device or pc you’re looking at videos with voice-overs. You hear them for movie trailers, commercials, an intro and outro for podcasting, power point presentations and pretty much anything you can think of, of course, your competition is using voice-overs as well.
If your not using videos with a voice over you very well may be missing out and leaving money on the table. One thing to think about is that the way the world is connected now, you have control over who sees your video and has the very real possibility of being seen by millions of potential customers.
And on that note, it use to be location, location, location which of course does make a difference if you have a brick and mortar business, until now, now you can have a thriving business in cyberspace or what they call the internet.
Wow what an invention the internet has created and changed so many lives and turned many people into millionaires.Why do you think that is? Exposure and marketing your business is a whole new ballgame now because of the internet.
Marketing strategies have gone through the roof with endless potential and possibilities.
But maybe your not a global company maybe you’re a small business in your hometown such as a flower shop or a pet store or a mechanic, it doesn’t matter the idea still applies. Get your business known and out to the public. Especially if you’re just starting out you want and need to get that exposure.
Of course, you’ll want to have a voice over to convey what your selling in a professional manner, it could be humorous, or serious or the guy next door type of reading. The possibilities are endless.
You don’t need to take my word for it though, do some research on your own and you will find out just how powerful videos with voice-overs can be. You don’t have to look very far just look at what your competition is doing.
Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.
Therefore, a marketing plan, according to Kotler, is a “written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level”.
So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short- term plans. Usually long-term plans tend to be between 5-10 years at corporate level, medium-term plans 2-5 years and short-term consists of a time period ranging from 6 months to 1 year.
A proper marketing plan has 10 sections.
Executive Summary: the marketing plan like all the documents that are submitted to established executive bodies must begin with a brief summary of the whole plan, with basic numerical data and info.
Mission and Vision: the marketing plan includes the company’s “reason of existence”, values and its future intentions and strategic approach.
Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).
SWOT Analysis: the company’s strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies.
Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative.
Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.
Marketing Mix: one of the key points of the marketing plan is the design of medium and long-term approach of the 4 Ps (price, place, product, promotion).
Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel.
Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.
Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved.
Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics.
The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.
The marketing plan must be clear and precise in each section order to avoid misunderstandings within the department.