When I first started my makeup artistry business I knew that one of the first things I needed to do was build my following on social media sites like Instagram. One of the best ways to build your following is to get viral on Instagram but I soon found that this was much easier said than done.
When I first started my account I used lots of hashtags and interacted with other pages on a daily basis. This helped me build a small but loyal following in the beginning but once Instagram changed their algorithm I saw my engagement slow down drastically. Where I was gaining new views and likes by the hundreds on a daily basis, I know was getting less than half of what I previously got before.Read More »