5 Tips to Boost the Value of Your Leveraged Sales


The year is nearly at the end, and some folks are wondering how to add additional value for their leveraged sales. In many cases its simple, as promoting and explaining the unique value point of each one. Other times it can be difficult, especially in a saturated market place. However, this doesn’t have to be the case. There are five different tips to help you foster more value, gain more business and keep your audience happy with your efforts. All of these tips will not cost you a dime to spend, but it will cost you time to develop and synchronize with your marketing efforts.

5 Tips to boost your leveraged sales

Now, when you’re looking at your leveraged sales products or services, consider the pros and cons from a prospect’s point of view. What is the biggest turn off for you as a prospect? Is the value of the item questionable? If not, and you would continue to move forward with the product. Maybe it’s time to re promote your offering. Here are the five tips to help you gain more momentum.

· Bundle your items

· Discounts with coupon

· Giveaway (but it should give you something in return)

· Offer free updates on the item

· Add a related product to the mix

Some leveraged sales items can benefit from bundling them together. A good example are eBooks, bundle between two and three together for one low price and market it. This can help increase attention and grab those who are seeking a good deal. If you cannot afford to do so, but you can offer a discount for a limited time. This can turn cold prospects into hot sales in a moment’s notice. This is an effective way if you promote it for a month ahead of time. Now for the giveaway, but link it to your sign-up form for your emails. This way you can collect viable leads for your business, while providing extreme value for your subscribers. Offer free updates for the product, providing the product is a guide or other content form. This can help you keep and attract new prospects. If you have a store, you can offer a related product to the mix that may seduce your prospect to grab more of your goodies.

Each of these tips can be effective, as long as your time and effort go into promoting and showing the value of your leveraged sales. These can relate to mentoring services or other services that you may offer and not just for products either.

The Colors of Marketing


The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?

You probably never paid attention to your color scheme. In fact you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary colors do make a difference. Black, red, yellow, blue all have a certain aspect that resonates with your customers.

Colors evoke certain emotions, feelings, and tones that influences your audience physiology. Let’s look at some of them most popular colors that are used in marketing.

The Psychological Impact of Colors

Yellow – Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.

Orange – Friendship, cheerful, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.

Red – Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.

Purple – Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect, fantasy, royalty, and success.

Dark Blue – Trust, Trustworthiness, strength, order, loyalty, sincerity, authority, communication, confidence, peace, integrity, control, responsibility, success, tranquility, masculinity, water, serenity, coldness, productivity, and security.

Light Blue – Spirituality, thoughtfulness, contentedness, control, help, determination, self-sufficiency, modernity, goals, awareness, purpose, accessibility, and ambition.

Green – Peacefulness, growth, health, balance, restoration, equilibrium, positivity, nature, generosity, clarity, prosperity, good judgement, safety, stability, health, tranquility, money, relaxation, wealth, and fertility.

Gray – Balance, neutrality, and tranquility.

Pink – Love, tranquil, respect, warmth, femininity, intuition, care, assertiveness, sensitivity, nurture, and possibilities.

Brown – Friendliness, the earth, the outdoors, longevity, and conservatism.

Tan/Beige – Friendly and flexible.

Turquoise – Spirituality, healing, protection, and sophistication.

Silver – Glamor, Technology, gracefulness, and sleekness.

Gold – Wealth, prosperity, value, and tradition.

Black – Protection, drama, class, and formality

White – Goodness, innocence, purity, freshness, ease, and cleanliness.

Invoke Responses with Colors

Study this guide and use it with your next campaigns. Change up your Facebook Fan Pages to reflect the image of your brand.

There you have it the colors of marketing. Now you know the impact your campaigns will have on your audience. See how you can incorporate this into your next campaigns. Or how you can and to your branding with different looks to convey a different message.

Charles Fitzgerald Butler, is an author, entrepreneur, and expert in internet marketing. Charles has a passion for helping people start and run successful home businesses. You can partner with Charles and start building multiple income streams from your home. Charles’ goal is to help all who partner with him achieve cash flow and profits from their business.

Five Signs You Need Automated Marketing

February 17, 2018

marketing

Comments Off on Five Signs You Need Automated Marketing


Over the years, marketing techniques have increased in their sophistication and effectiveness. Rather than contacting complete strangers via cold calling or mass emailing to purchased lists of email addresses, you can draw leads to your landing pages with enticing content.

From there, you can slowly nurture them until they’re ready to buy. Techniques such as list segmentation and personalized emails dramatically increase conversion rates. However, there is one problem with this kind of marketing. It’s both labor intensive and time-consuming. If you can agree with any of the following, then you need automated marketing:

You’re Overworked and Exhausted

You find there isn’t enough time in the day to get your marketing work done. Even with help, you can’t stay on top of your social media, email, and search engine marketing campaigns. You know what needs to be done, but your to-do list has become an unfulfilled wish list. Perhaps you have lots of good leads, but their numbers (and your limited time) prevent you from following up with all of them.

You Use the Same Marketing Message With All of Your Leads

This is symptomatic of not having the time to properly segment your leads and personalize your communication with them accordingly. That is, you’re resorting to the mass marketing techniques of the past out of necessity.

You Do Too Much Repetitive Marketing Tasks

If most of your marketing work makes you feel like a robot and leaves you with too little time for planning and creative work, you need to turn the work over to automation software.

You’re Using Too Many Tools That Don’t Work Together

Perhaps you have tools for your different marketing tasks, but they don’t “talk” to each other. This requires you to take the output of one and manually input it into another tool. This in itself is time-consuming and prone to error because of all the manual data entry you’re doing. What you need instead is a single automated marketing software that performs all the tasks you do with your different tools.

Too Few Leads Are Converting

Because of your manual methods, you can’t keep up with, and properly nurture all of your leads. This causes too many to lose interest and move on.

If any of the above points sound familiar, consider using automated marketing and CRM software for your inbound marketing. It allows you to work on your business rather than in it. For more information on this, please contact us.

Keys to Be Successful in Business Marketing

February 17, 2018

marketing

Comments Off on Keys to Be Successful in Business Marketing


Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation & Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.

2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.

Voice Overs and Your Business


Videos are one of the most important marketing tools that you can use for your business, and informative compelling voice overs are one of the most important tools for your videos.

Videos are everywhere you go and because of the latest technology, you can watch them on the go as well. This is huge for any business that wants to keep their customers informed and to keep them coming back. Not to mention attracting new customers.

All these videos have one thing in common a voice over. Every time you turn on your tv or your laptop or mobile device or pc you’re looking at videos with voice-overs. You hear them for movie trailers, commercials, an intro and outro for podcasting, power point presentations and pretty much anything you can think of, of course, your competition is using voice-overs as well.

If your not using videos with a voice over you very well may be missing out and leaving money on the table. One thing to think about is that the way the world is connected now, you have control over who sees your video and has the very real possibility of being seen by millions of potential customers.

And on that note, it use to be location, location, location which of course does make a difference if you have a brick and mortar business, until now, now you can have a thriving business in cyberspace or what they call the internet.

Wow what an invention the internet has created and changed so many lives and turned many people into millionaires.Why do you think that is? Exposure and marketing your business is a whole new ballgame now because of the internet.

Marketing strategies have gone through the roof with endless potential and possibilities.

But maybe your not a global company maybe you’re a small business in your hometown such as a flower shop or a pet store or a mechanic, it doesn’t matter the idea still applies. Get your business known and out to the public. Especially if you’re just starting out you want and need to get that exposure.

Of course, you’ll want to have a voice over to convey what your selling in a professional manner, it could be humorous, or serious or the guy next door type of reading. The possibilities are endless.

You don’t need to take my word for it though, do some research on your own and you will find out just how powerful videos with voice-overs can be. You don’t have to look very far just look at what your competition is doing.

10 Steps to Design a Successful Marketing Plan


Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.

Therefore, a marketing plan, according to Kotler, is a “written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level”.

So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short- term plans. Usually long-term plans tend to be between 5-10 years at corporate level, medium-term plans 2-5 years and short-term consists of a time period ranging from 6 months to 1 year.

A proper marketing plan has 10 sections.

Executive Summary: the marketing plan like all the documents that are submitted to established executive bodies must begin with a brief summary of the whole plan, with basic numerical data and info.

Mission and Vision: the marketing plan includes the company’s “reason of existence”, values and its future intentions and strategic approach.

Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).

SWOT Analysis: the company’s strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies.

Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative.

Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.

Marketing Mix: one of the key points of the marketing plan is the design of medium and long-term approach of the 4 Ps (price, place, product, promotion).

Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel.

Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.

Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved.

Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics.

The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.

The marketing plan must be clear and precise in each section order to avoid misunderstandings within the department.

4 Important Trends of Content Marketing in 2018

February 17, 2018

marketing

Comments Off on 4 Important Trends of Content Marketing in 2018


The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness.

In addition, this makes sense because more businesses in 2017 have had significant success with content marketing when compared to that of 2016. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

In this article, I will explore important trends, which in 2018 will shape content marketing.

Content production

For a small business, content marketing is the sure way for the acquisition of new customers regarding the fact it doesn’t need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type – small or big.

As 2017 winds away, brands are expected to spend more in 2018 considering the numerous success of their content marketing strategy. This is why content marketing will be more competitive like never before. So, hiring a content team is important if your business is directly determined by producing relevant and high-quality content on a consistent basis.

You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.

Video marketing

The next future of content marketing is video. According to Cisco, by 2019 video will encompass about 80 percent of internet traffic generated. In addition, a large number of marketers also agree to the report and conclude that video will be the dominant content marketing strategies in the future.

If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. Using this strategy gives you the opportunity of distributing accurate information without your salespeople being involved.

Besides video, another emerging trend, which is speedily becoming the standard across industries, is live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.

Overall, due to the transparent nature of live video marketing, it does work. Every customer or potential client like brands that are “real and cool.” Live videos enable you to see what is taking place behind the scenes while allowing you to make your customer become more familiar with you.

Content personalization

There are indications that brands that invest in a different kind of content personalization in 2018 will out outsell those without a personalized content by over 20 percent. In short, the effectiveness of content personalization strategy is unquestionably high for any brand that adopts it.

Of course, I won’t say content personalization is an easy task, it is challenging. It requires a long-term effort by anyone involved in your content creation. Nevertheless, you can start by developing an onsite focused campaign through dynamic content blocks and modal popups. You may also consider using email automation as a way of informing your customers by offering important information at the right time.

User-generated content

Most brands are investing in specifically user-generated campaigns, which inspires loyal customers to become brand advocates and share their positive experience with friends and family on social media.

User-generated content on social networks functions as social proof since human beings have the tendency of trusting and following the choices and actions of other people. Actually, people have confidence in content made by others than they trust the brands’ own content.

The use of User-generated Content is prevalent mostly on Instagram, where most brands use hashtags and create fascinating stories. User-generated content also increases your user visibility and engagement. These two are important factors that ultimately increase your brand awareness.

Content marketing just like any kind of marketing discipline changes over time. You must respond to the latest trends else, you will be swept off your foot. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.

Following these upcoming trends is important if you want to succeed in Content Marketing. You will need someone with the experience and skill to bring these to reality. If you want to stay ahead of your competitor then hiring the best content creation is not an option. Let me help you in providing quality and valuable content that will increase your brand awareness in 2018.

Is Your Marketing Content Authentic and Impactful?

February 17, 2018

marketing

Comments Off on Is Your Marketing Content Authentic and Impactful?


What are you sharing with your audience?

Is it content that is aligned with your brand? Are you sharing it with your authentic voice? Is it having the impact you want it to have?

All good questions to be asking about your marketing content. Those aspects and more go into creating great content that really reaches your audience, connects, and builds relationships. All essential steps before a buying decision.

You can craft your content to connect, so you build that relationship. How? Here are 6 aspects of successful content:

1. Educate

Demonstrate your expertise by sharing what you know. When you do, it adds to the perception of your brand as a subject matter expert. You also give your audience a taste of what it would be like to work with you.

2. Entertain

I recently did a video where I put on a top hat and Groucho Marx glasses and mustache. It was fun to be goofy! And I got so many comments – people liked seeing me laugh at myself.

Your sense of humor is part of your authentic, unique self, right? We’d love to see that!

Another way to entertain is to surprise people. Do something unusual. Include a little intrigue to keep their interest.

3. Tell stories

Stories engage. Since we sat around a fire in caves, we’ve been telling stories. Your marketing as a whole tells a story about your business. Stories are the most effective way to sell your product or service. Tell stories about your business, your impact, your clients, your team in a way that aligns with your brand. Tell a powerful story and you’ll connect with people in a deeply meaningful way.

4. Add value

Bring value to your audience with your marketing content. If you’re looking for ideas, listen to your audience! What are they asking? What are they commenting on? If you want to know more, ask them! Guide them to additional resources, like one of your articles, podcast episodes, or videos.

5. Be authentically unique

Bring out what’s unique about you and your brand. That authenticity is what sets you apart and helps you connect with your ideal audience. Fly your freak flag! Emphasize how special you are.

6. Be relevant

Consider your audience. Is your content going to speak them? Bring them the information they want?

Every time your business touches the outside world, you’re telling people something about you and your business. Each time is also an opportunity to connect with your audience and if they like what you’ve presented, to share it and spark conversation.

See how many of these aspects of successful content in your marketing you can include for more impact. You’ll connect and build the relationship that will lead to more income for your business.

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing


The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

I am a Human Resource professional by educational qualification, but my passion for writing has helped me explore multiple opportunities where I have used my talent and passion to pursue my professional career as a writer. I have been writing business articles about Real Estate, Start-ups, Experiential Marketing, Hospitality and Technology. I am a strong believer of the quote, ‘Either write something worth reading or do something worth writing.’